eicker.news #technews »#Google’s #adbusiness in #Europe could be ordered to #breakup as #EU antitrust watchdog prepares complaint.« https://www.scmp.com/tech/big-tech/article/3223863/googles-ad-business-europe-could-be-ordered-break-eu-antitrust-watchdog-prepares-complaint

Apple baut anscheinend ein Werbegeschäft für Apple TV auf. Passt so gar nicht zur Positionierung, aber verlockend bleibt verlockend..

> "Apple has hired Lauren Fry, a TV and digital video advertising executive, to help build a video advertising business for its Apple TV+ streaming service, according to a person with direct knowledge of the matter."

https://www.theinformation.com/articles/apple-hires-ad-executive-for-apple-tv-a-sign-of-apples-video-ad-ambitions

#apple #appletv #adbusiness

eicker.news #technews »#Breakup of #Google’s #AdBusiness Would Reshape $500 Billion Sector: If government prevails, an #assetspinoff is thought to be more likely than a #sale.« https://www.wsj.com/articles/breakup-of-googles-ad-business-would-reshape-500-billion-sector-11674967791

eicker.news #technews »#Google's most serious #antitrust challenge to date: The #USgovernment is coming after the company's #adbusiness — and it might win.« https://www.platformer.news/p/googles-most-serious-antitrust-challenge

eicker.news #technews »Inside #Google’s #AdDisplayNetwork #BlackBox: Porn, Piracy, Fraud. Google’s #adbusiness #hides nearly all #publishers it works with and where billions of ad dollars flow.« https://www.propublica.org/article/google-display-ads-piracy-porn-fraud

RT @FrPellegrini@twitter.com: A very clever paper by @TechCrunch@twitter.com analyzing the recent @CNIL@twitter.com "Vectaury" decision. #GDPR is a (virtuous) game-changer for the online #AdBusiness #AdTech industry, no doubt ! https://techcrunch.com/2018/11/20/how-a-small-french-privacy-ruling-could-remake-adtech-for-good/

🐦🔗: https://twitter.com/FrPellegrini/status/1067757580360011776

Les dangers et dérives inhérents au business model de la pub :

https://mobile.nytimes.com/2018/01/31/technology/internet-advertising-business.html?referer=

"The central problem is that the entire industry is built to leverage sophisticated technology to aggregate user attention and sell advertising"

#adbusiness #ads #publicite

2 startups sur les 3 sont dans le marketing/publicité : https://www.maddyness.com/entrepreneurs/2017/11/28/fast50-startups-francaises-dynamiques-deloitte/
Voila à quoi on occupe les plus brillants de nos cerveaux...
#AdBusiness #pub #startup

Souriez, vous êtes filmé et traqué : https://twitter.com/aikii/status/862008738659659783
https://twitter.com/GambleLee/status/862307447276544000
#AdBusiness #Ads

Don"'t be evil: un bel exemple de ce qui arrive quand ton business c'est la pub, que tu fournis le navigateur, l'OS du smartphone (le smartphone), que tu es la porte d'entrée de 90% des recherches... et demain tu promènes les gens dans tes voitures... Ayez confiance et dormez tranquille !
https://blog.brave.com/quic-in-the-wild-for-google-ad-advantage/ #google #brave #AdBusiness