Looking at the website for this #biomotion #bicycle light developed in #melbourne, it's immediately obvious the development/marketing team is white guys.

All the marketing material relies on the light reflecting off bright, white, bare legs.

https://www.projectflock.cc/

New! #3CR #podcast: Chris @cfsmtbation talks to Marie & Tim from Project Flock a #biomotion bike light centring human motion. News includes Accessible Transport for All, Merribek BUG council budget campaign, Testing improvements to Yarra Council cycling network

https://www.3cr.org.au/yarrabug/episode/taking-marie-and-tim-project-flock