I love this! Actually, it’s the basis of my work at ZMC Podcasts. We started with the premise that audio storytelling needs to be improved and that brands can improve their stature among key stakeholders with a podcast. This is a good example.

#podcasting #marketing #media #storytelling #brandedcontent #brandedpodcast

https://betternews.org/how-the-statesman-journal-expanded-its-audience-through-a-podcast-focused-on-the-oregon-outdoors/