Consent is still frustrating me with brands constantly targeting with bad habits. Why the hell aren't more focusing on making smarter owned tech decisions that drive smarter connections with users...anyway I ranted about it to #searchenginewatch #cookieapocalyse #ConsentMatters #digitalexperience https://www.searchenginewatch.com/2022/11/10/from-cookie-to-beyond-crm-and-constant-consent-why-cookieless-means-a-brighter-future-for-digital-experience/?amp=1

Google called out the #cookieapocalyse - they follow FireFox and Safari by setting their browser default to "block 3rd party" cookies. This means - all the tiny trackers and optimizers need to be either routed through the fist level domain or shut down or you force your visitors to enable these trackers. Also - you don't know what information these trackers store.