Recent times have seen a shift in marketing strategy fueled by orgs. practicing PLG in making the approach more dynamic & sustainable.

But how does an org. get to that stage without spending a "fortune $$$" on advertising?

I try & cover it over a case study in this follow-up thread to my recent article "Growth Engines".

https://typefully.com/BgpInv/xqVuzAE

#prodmgmt #marketing #PLG #growth #growthengine

Thinking of paid advertising to acquire new users?
- may be a thing of the past, a retrograde

Irrespective of whether you find yourself in a startup org. / a high-growth MNC, "growth engines" seem to be a better prospect!

A snippet here exploring those growth engines:

https://mgmtinc.substack.com/p/growth-engines

#productmanagement #growth #growthengine #growthhacking #organicgrowth #paid