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This is #HanoverHouse’ and the #BETA group operates out of this space.

Im alittle conflicted by this paint job.

I see it regularly and don’t know if I love it. Or just in ‘like’ 😁

This is #HanoverHouse’ and the #BETA

Their statement; “We are conscious consumers who seek meaning, yet the places where we shop are no longer fit for purpose. We want experiences rather than transactions, circularity instead of waste, the way forward not the past.

BETA is a revolutionary testing ground exploring the future of retail space, programming and new business models. Real-time experiments are happening through a series of events that test new forms of dining, wellness, fashion and design outside retail’s traditional brick and mortar limits. A humble seven storey concrete office block, which until the late 1990s claimed to be Southbank’s tallest building, has been transformed into a dynamic lab of progressive retail experiences that honour individuality, diversity and creative expression”.

Link: https://openhousemelbourne.org/event/beta-by-sth-bnk-at-hanover-house/

I love their work though!

It is located within the heart of #Southbank #Australia around the corner from the #ArtCentre #NGV and #CrownCasino.

#suburbanart #streetart #mastoart #aesthetichedonist #art #melbourne #Narrm #victoria #Australia #makesmehappy