Sellers can't easily use Amazon as one distribution conduit among many. This week on #TechWontSaveUs, #MoiraWeigel discusses her research on the way that firms have to retool to optimize for Amazon, in an episode aptly entitled "How Amazon Reshapes Small Business to Serve Itself":

https://techwontsave.us/episode/162_how_amazon_reshapes_small_business_to_serve_itself_w_moira_weigel

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