In the '70s and '80s, if you wanted to set type for yourself, you had to resort to presstype, transfer lettering, Letraset – there were a bunch of names and a bunch of brands, of which Letraset was the highest quality. I think this stuff cost about $8 a sheet back then, when I was making about $2 an hour, so it was a real indulgence, and once I chose a sheet, it got used for any project I needed type for.

#typography #typesetting #printing #printhistory #PrintingProduction #Letraset #presstype