#ProgrammaticAds pose new brand risks amid the #GenerativeAI boom

#MarkTech #DigitalMarketing

https://digiday.com/media-buying/programmatic-ads-pose-new-brand-risks-amid-the-generative-ai-boom/?utm_medium=social&utm_campaign=digidaysiteshare&utm_source=twitter

The smart folks at the Center for Countering Digital Hate just launched an interesting report that uses the publicly available "views" data on Twitter in a smart way: to estimate the ad revenue that formerly banned Twitter accounts would bring the platform. Results are pretty staggering, only based on following 10 of such accounts. #digitaladvertising #twitter #ElonMusk #programmaticads
https://www.washingtonpost.com/technology/2023/02/09/twitter-ads-revenue-suspended-account/

Referenced link: https://hackernoon.com/recession-proof-your-ecpm-and-ad-revenue-a-guide-for-digital-publishers
Discuss on https://discu.eu/q/https://hackernoon.com/recession-proof-your-ecpm-and-ad-revenue-a-guide-for-digital-publishers

Originally posted by HackerNoon | Learn Any Technology / @hackernoon@twitter.com: https://twitter.com/hackernoon/status/1574874029881696262#m

"Recession Proof Your eCPM and Ad Revenue: A Guide for Digital Publishers" by @RashmiSharma27 https://hackernoon.com/recession-proof-your-ecpm-and-ad-revenue-a-guide-for-digital-publishers #adtech #programmaticads

Referenced link: https://hackernoon.com/recession-proof-your-ecpm-and-ad-revenue-a-guide-for-digital-publishers
Discuss on https://discu.eu/q/https://hackernoon.com/recession-proof-your-ecpm-and-ad-revenue-a-guide-for-digital-publishers

Originally posted by HackerNoon | Learn Any Technology / @hackernoon@twitter.com: https://twitter.com/hackernoon/status/1563536824961617921#m

"Recession Proof Your eCPM and Ad Revenue: A Guide for Digital Publishers" by @RashmiSharma27 https://hackernoon.com/recession-proof-your-ecpm-and-ad-revenue-a-guide-for-digital-publishers #adtech #programmaticads