When they were sued in DC for making false claims about their "recyclable" water-bottles, their defense was that these were "non-actionable #puffery." According to Bluetriton, when it described itself as "a guardian of sustainable resources" and "a company who, at its core, cares about water," it was being "vague and hyperbolic."

https://pluralistic.net/2022/04/26/plastic-fatalistic/#recycled-lies

7/

It's interesting how many companies are in full blown "me too!" mode about AI. (That's the old Usenet "me too!", not the more modern hashtag.)

Here's the thing I've seen so far, though -- very few of these companies actually seem to have any idea what AI is about. They seem to think that if a computer does it, it's somehow AI.

If only there were some way of compelling these companies not to lie... Oh, right -- our politicians decided to protect them from the truth. #Puffery

The claims for benefits from drinking plenty of #water I really quite amazing. But is there any #evidence for them? A new study suggests a bit of #puffery in those claims.
https://conscienhealth.org/2022/12/how-much-water-is-plenty-to-drink-it-depends/

#george_lemmen #art #pointillism #pussyfooting #puffery #punch #rainbow #tories #politics #global #future