Carl Gold, PhD · @carl24k
125 followers · 138 posts · Server sigmoid.social
#churn ALERT: I just saw this billboard near me. It’s amazing looking back and thinking I started analyzing #subscription #churn with #datascience and #machinelearning 10 years ago, and back then no one knew what it was. Now this! We’ve come a long way in the #subscriptioneconomy
#Churn #subscription #DataScience #machinelearning #subscriptioneconomy
Carl Gold, PhD · @carl24k
121 followers · 132 posts · Server sigmoid.social
Recurly published a report with #churnrate 's for their customers : 6.7% average monthly (56.5% annual.) Thats high for #saas and even #streaming but I think these are primarily smaller/newer companies. Here's an interesting stat: the churn rate breaks down into 2.2% churn due to failed payments (AKA "involuntary churn") and 4.6% actual cancelations. (Don't ask me why it doesn't add up to 6.7 - look like a rounding error.) #subscriptioneconomy #churn https://recurly.com/resources/report/state-of-subscriptions/
#churnrate #SaaS #Streaming #subscriptioneconomy #Churn
Carl Gold, PhD · @carl24k
121 followers · 132 posts · Server sigmoid.social
#sale at Manning Publications Co. today: All liveProjects and liveVideos $19.99, including my #handsonlearning project for #churn, Fighting Churn with Manning's Livebook Data -
https://www.manning.com/liveprojectseries/fighting-churn-ser
#sale #handsonlearning #Churn #DataScience #machinelearning #subscriptioneconomy
Carl Gold, PhD · @carl24k
121 followers · 132 posts · Server sigmoid.social
#subscription billing app Recurly released an interesting #churn study: The Top Reason for #churn: "Wasn't using it" (34%), "Price increased" (34%), "Reduce expenses" (32%). This totally agrees with my own experience: It's all about customers getting value for their money. Everything else is secondary! https://recurly.com/resources/report/state-of-subscriptions-what-consumers-want-2023/ #subscriptioneconomy
#subscription #Churn #subscriptioneconomy
Carl Gold, PhD · @carl24k
105 followers · 108 posts · Server sigmoid.socialDeal of the Day May 24: Save 45% on my book/liveProject series "Fighting #churn with #data" and other selected titles @ManningPublications :
#Churn #data #DataScience #machinelearning #SaaS #subscriptioneconomy
Carl Gold, PhD · @carl24k
102 followers · 103 posts · Server sigmoid.socialWhat you consider a good #churnrate really depends on your vertical: Analysts bemoan Verizon #churn increasing from 0.83% to 0.9% - anything below 2% is an enviable #churnrate for #saas and below 3% is great for #streaming. #subscription #subscriptioneconomy #analytics
https://www.fiercewireless.com/wireless/verizons-rising-churn-problem
#churnrate #Churn #SaaS #Streaming #subscription #subscriptioneconomy #analytics
Carl Gold, PhD · @carl24k
101 followers · 99 posts · Server sigmoid.socialThis is a nice discussion of different types of #churn in Adweek by Nii Mantse Addy: He points out that #churn may be due financial reasons, competition, seasonality, #churn post some event, as well as general "preventable" churn encompassing bad onboarding, weak product/content etc. #saas #streaming #subscription #subscriptioneconomy
https://www.adweek.com/convergent-tv/todays-churn-is-not-yesterdays-churn/
#Churn #SaaS #Streaming #subscription #subscriptioneconomy
Carl Gold, PhD · @carl24k
94 followers · 84 posts · Server sigmoid.socialThe new Zuora #subscriptioneconomy index is out - It shows #subscription #churn is back! The average #churnrate for 2022 returned to pre-pandemic level of 23% per year, after dipping to 20% in 2021.
https://www.zuora.com/resources/subscription-economy-index/.
This index is dominated by #saas, but also includes a broad range of verticals and companies at all stages from #startup to public.
#subscriptioneconomy #subscription #Churn #churnrate #SaaS #startup
Carl Gold, PhD · @carl24k
93 followers · 83 posts · Server sigmoid.social#churn Alert! The FTC is making is easier to cancel! Personally I view this as a good thing for the #subscriptioneconomy and certainly the right thing to do.
https://www.cnn.com/2023/03/23/tech/ftc-cancel-subscriptions/index.html
Carl Gold, PhD · @carl24k
93 followers · 77 posts · Server sigmoid.social#stockmarkets are watching #churn at #saas companies: https://seekingalpha.com/news/3947631-vacasa-stock-is-downgraded-at-oppenheimer-on-churn-issue-concerns. #churnrate #subscriptioneconomy #valuation
#stockmarkets #Churn #SaaS #churnrate #subscriptioneconomy #valuation
Carl Gold, PhD · @carl24k
93 followers · 73 posts · Server sigmoid.socialHeads up #churn fighters: #subscription fatigue is going mainstream - its covered in USA Today!
#Churn #subscription #churnrate #subscriptioneconomy #SaaS
EdenDestroyer (He/Him) · @edendestroyer
357 followers · 2071 posts · Server masto.aiHow did everything become a monthly fee?:
https://tilvids.com/videos/watch/8d032b63-263b-4f16-8699-55dc58827643
Tags: #SubscriptionEconomy #Consumerism #CorporatePlatforms #Ownership
#subscriptioneconomy #consumerism #corporateplatforms #ownership
Carl Gold, PhD · @carl24k
90 followers · 57 posts · Server sigmoid.socialThis looks interesting: Does anyone have a Digiday subscription? It's gated content and I don't want another #subscription right now (trying to cut down... 😉) #churn #churnrate #subscriptioneconomy
#subscription #Churn #churnrate #subscriptioneconomy
Vladimir Savić · @firusvg
26 followers · 321 posts · Server mastodon.social
Eh ... 😔
How Everything Became a Subscription https://www.youtube.com/watch?v=-34rDklImXY #subscriptioneconomy
Carl Gold, PhD · @carl24k
68 followers · 28 posts · Server sigmoid.socialThe FTC is protecting customers right to #churn! https://www.ftc.gov/news-events/news/press-releases/2021/10/ftc-ramp-enforcement-against-illegal-dark-patterns-trick-or-trap-consumers-subscriptions. #subscription #subscriptioneconomy #customerretention
#Churn #subscription #subscriptioneconomy #customerretention