I zapped the bar code with my Zoe App https://joinzoe.com/ and its rating for me (people with better glucose clearance would do a bit better) was extremely poor 13/100. It would save #NHS billions if #thefoodindustry were prevented from peddling such dishonest messaging! Would Starmer’s @UKLabour do anything about it? Don’t hold your breath even though it would be a sign they really understood their beloved #fiscalresponsibility