The Adrian Chiles column is here - and I hate it
#phoningitin #willthisdo

My copy: the simplest version of this product is a row of metal fins that sits on top of the radiator

Client: we need you to tell us what it looks like tho because we might not get a picture

My new copy: the simplest version LOOKS like a row of metal fins that you can SEE sitting on top of the radiator

#WillThisDo