#Mastodon's #federated model is ideal for #brands and every major company should operate their own instance just like they do websites:

- reach your audience anywhere
- own your platform & voice
- map account identities to your products & services like @F150@ford.social
- $0 platform ad and #marketing spend (no placements to buy, just hashtags like #trucks & #YearEndClearanceSale - actual organic reach!)
- #CustomerService too like @help@ford.social
- stop funding hate-baiting platforms

#WinWinWin
#business