”The Golden Rule of Propaganda”
Invented by Joseph Göbbels, the famous Nazi propanda mastermind, is known as the 60/40 principle.
One establishes trust by presenting 60% truth ”favourable to the enemy”, followed by 40% lies abusing that trust.
This exploits a known vulnerability in the human cognition, a built-in propability grouping system: We only have three main groups; Pretty much 100% certain, 60% certain and almost never.
#propaganda #6040principle #disinformation #goebbels