”The Golden Rule of Propaganda”

Invented by Joseph Göbbels, the famous Nazi propanda mastermind, is known as the 60/40 principle.

One establishes trust by presenting 60% truth ”favourable to the enemy”, followed by 40% lies abusing that trust.

This exploits a known vulnerability in the human cognition, a built-in propability grouping system: We only have three main groups; Pretty much 100% certain, 60% certain and almost never.

#propaganda #6040principle #disinformation #goebbels