17.5: The Promise of the Brand https://writingexcuses.com/2022/01/30/17-5-the-promise-of-the-brand/ #TheoryandTechnique #BackCoverCopy #Season17 #Branding #CoverArt
#theoryandtechnique #BackCoverCopy #Season17 #branding #coverart
16.27: Nobody Wants to Read a Book https://writingexcuses.com/2021/07/04/16-27-nobody-wants-to-read-a-book/ #TheoryandTechnique #FirstParagraphs #BackCoverCopy #FirstLines #Season16
#theoryandtechnique #FirstParagraphs #BackCoverCopy #FirstLines #Season16