Steffi Kowalski · @SteffiKowalski
105 followers · 330 posts · Server nrw.social

4 Types Of Content Marketing Editorial Calendars:

1. Printed Calendars
2. Spreadsheets
3. Generic Project Management Software
4. Marketing Calendar Software

coschedule.com/blog/content-ma

#ContentMarketing #calendar

Last updated 1 year ago

🔍 Google Search testing “Mentioned in” search snippet. Google's expandable carousel search snippet feature informs searchers which other web pages mention a website.
searchengineland.com/google-se

#seo #ContentMarketing #ContentStrategy #search #DigitalMarketing #google #marketing #technology

Last updated 1 year ago

📌 For improved outcomes with ChatGPT, consider asking questions that are clearer and more specific. Here is a great ChatGPT Prompt Cheat Sheet (source @shanefozard )

#ai #technology #tech #gpt #chatgpt #chatgptai #chatgpt4 #Content #ContentMarketing

Last updated 1 year ago

👉 Five things you need to know about content optimization in 2023 by Search Engine Watch
searchenginewatch.com/2023/02/
• AI automation will be integral for content optimization
• It’s time to look at your content as a whole
• Optimize content with conversational & high-volume keyword

#seo #search #Content #ContentMarketing #DigitalMarketing #tech #technology

Last updated 1 year ago

✅ Interesting data from Ahrefs
90.63% of pages get zero traffic from Google!
That's likely because most of these pages have not been properly optimized for SEO at the technical and content level:
- Aren't indexed by Google
- No backlinks and no value-added backlinks
- Not matching search intent
- Not targeting topics with search traffic potential
- Content not updated

#ContentMarketing #ContentStrategy #seo #DigitalMarketing #tech #technology #Content

Last updated 1 year ago

Steffi Kowalski · @SteffiKowalski
92 followers · 115 posts · Server nrw.social

Bist du...
😇 Grafik-Anfänger?
☁️ Creative-Cloud-Besitzer?
🤖 KI-Fan?
🧐 Bild-Aficionado?
🖼️ Grafik-Purist?
🛠️ Tool-Tüftler?

Dann habe ich vielleicht das passende Grafik-Tool für dich gefunden.

stephanieakowalski.de/visual-c

#VisualContent #contentcreation #ContentMarketing

Last updated 2 years ago

An interesting and very comprehensive article in Search Engine Land by ✌️Olaf Kopp
✅ How Google may identify and evaluate authors through E-E-A-T?
searchengineland.com/google-id

#seo #searchengineoptimization #search #Content #ContentMarketing #DigitalMarketing

Last updated 2 years ago

textcontainer · @textcontainer
901 followers · 2545 posts · Server det.social

Verzweifelte Agenturen, die das Twitterbudget ihrer Kunden verknallen und hoffen, dass sie ihnen irgendwas anbieten können, um das Auftragsvolumen zu halten. Wir müssen über Formate sprechen, mit denen Werbetreibende ihre Kunden und Zielgruppen im freien föderierten Web erreichen, ohne zu schaden, alle bekloppt zu machen oder toxische Strukturen mit Geld zu füttern. Denn jeder Cent für Elon und Konsorten ist einer zuviel.

#werbung #socialmedia #kundenservice #ContentMarketing

Last updated 2 years ago

📊 Very interesting insights by SEMRush
How you can use SERP feature data in your SEO strategy?
👉Conduct competitive analysis and identify your competitors.
👉Track SERP feature trends and export the data.
👉Target SERP features that drive traffic and create a content strategy.

#ContentMarketing #Content #marketing #seo #searchengineoptimization #ContentStrategy

Last updated 2 years ago

Interesting infographic by SEMRUSH!
📊 The "bottom of the funnel" stage refers to the final stage in the customer journey, where the customer is very close to making a purchasing decision.
At this stage, the customer has already done their research, considered their options, and narrowed down their choices to a few specific products or services.

#ContentMarketing #Content #marketing #seo #searchengineoptimization #contentmarketingtips #digital #DigitalMarketing

Last updated 2 years ago

Elias Dabbas :verified: · @elias
47 followers · 57 posts · Server seocommunity.social

Content Similarity App: ready for testing!

1. Paste a list of phrases (keywords, product names, page titles, etc)
2. Select one to find the most similar items
3. Filter and narrow your criteria to get the most similar items
4. Export to CSV

App: bit.ly/42ZIG2Q

Sample data : bit.ly/40xZ0Xa (Zara UK/EN products, NYT cooking recipes, SEJ article titles)

#textanalysis #textmining #DataAnalytics #ContentMarketing #DigitalMarketing #seo #plotly #frontend

Last updated 2 years ago

A good reminder by Ahrefs!
✍️ 8 Most Important Types of Keywords for SEO!

#ContentMarketing #Content #marketing #seo #searchengineoptimization #blog

Last updated 2 years ago

Elias Dabbas :verified: · @elias
47 followers · 56 posts · Server seocommunity.social

Content Similarity App:

1. "Sausage and Peppers Pasta With Broccoli Recipe"

To suggest something relevant, you might want to suggest content that is a little different.

Get recipes that contain "pasta" but NOT "sausages"

2. "Avocado Fattoush With Mint Vinaigrette Recipe"
Lots of other "avocado" recipes.

You can also discover content gaps, e.g. when you realize you only have one "fattoush" recipe, and it's not the classic one.

#datascience #DigitalMarketing #seo #ContentMarketing #relevancy

Last updated 2 years ago

Elias Dabbas :verified: · @elias
47 followers · 55 posts · Server seocommunity.social

Content Similarity App:

"straight fit single button blazer"

Blazer seems to be the main feature (135 options).

With "single button": only one other blazer available
With "straight": 5 others
With "straight-fit": 2 others

zara.com has a large variety of blazers (135), most of which have little in common with this one.

#datascience #DigitalMarketing #seo #ContentMarketing #relevancy

Last updated 2 years ago

🔍 How 16 Companies are Dominating the World’s Google Search Results? (2023 Edition). Interesting article by detailed detailed.com/google-control/

#Content #marketing #google #tech #ContentMarketing #searchengineoptimization #ecommerce

Last updated 2 years ago

Steffi Kowalski · @SteffiKowalski
90 followers · 105 posts · Server nrw.social

Stock content has some inherent problems.
Namely:
➡️ It’s not yours, it’s not authentic and not unique to you.
➡️ Usage is typically restricted in some way.
➡️ It’s embarrassing .

brandkitapp.com/assets/113940-

#VisualContent #uniquecontent #ContentMarketing

Last updated 2 years ago