Les deux marques ont lancé une collection de vêtements censée illustrer leurs « engagements communs en matière de pratiques écologiques ». Pour Mathieu Jahnich, consultant spécialisé en communication responsable, cette campagne peut illustrer « l’utilisation trompeuse de l’argument écologique ». Explications.

#greenwashing #evian #balmain

https://youtu.be/3W5GBDbkD-4

Is bottled water worth it? '#Evian' spelled backwards is 'naive'.

🌐 #RandomFact #Facts

#WindowFriday #FensterFreitag #Evian #Cachat #ArtNouveau

No matter what they say to you, water has a taste even if it is mild. French bottled water tastes terrible with very few exceptions, one of them being #Volvic.

Between #Evian and #SmartWater, I went for the unknown, it tastes better than the French but it's not "good tasting". Reverse osmosis tap water tastes infinitely better than all of the bottled you can buy in the shops.

Is bottled water worth it? '#Evian' spelled backwards is 'naive'.

🌐 #RandomFact #Facts

Fantastic! Duisburg, a German City, put their tap water in fancy plastic bottles, drove it up to #Evian and served it in a pop-up store. Fantastic. Watch the video. (Subtitled und English) https://youtu.be/RWvybYFSRTg