Framing environmental deterioration as the result of poor individual choices—littering, leaving the lights on when we leave a room, failing to car-pool—not only distracts us from identifying and demanding change from the real drivers of environmental decline. It also removes these issues from the political realm to the personal, implying that the solution is in our personal choices rather than in better policies, business practices, and structural context.

-- Annie Leonard, "Moving from Individual Change to Societal Change"

http://www.pfree.co.uk/wp-content/uploads/2018/04/Moving-from-Individual-Change-to-Societal-Change-Annie-Leonard-2013.pdf

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