The Nature of Belief Systems in Mass Publics (1965)

Philip E. Converse.

Belief systems have never surrendered easily to empirical study or quantification. Indeed, they have often served as primary exhibits for the doctrine that what is important to study cannot be measured and that what can be measured is not important to study. In an earlier period, the behaviorist decree that subjective states lie beyond the realm of proper measurement gave Mannheim a justification for turning his back on measurement, for he had an unqualified interest in discussing belief systems....

https://web.ics.purdue.edu/~hoganr/Soc%20312/The%20nature%20of%20belief%20systems%20in%20mass%20publics%201964.pdf

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