I just saw someone found my post from a few months back, linking to Mel Conway's epic 2022 thread on "meme epidemiology". I forgot to add back then that this harks back to subjects explored in Douglas Rushkoff's books Media Virus (1995) and Coercion (1999):
https://rushkoff.com/books/media-virus/

https://rushkoff.com/books/coercion/

Rushkoff's Team Human podcast continues to be a rich source of bleeding edge insights, along with fascinating guests and general hilarity.

#MelConway #DouglasRushkoff #TeamHuman #podcast

I seldom reference Titter posts here but this series of posts by Mel Conway is mind blowing and important:

https://nitter.net/conways_law/status/1536754353775820800

"Our liberal tradition is no match for the new alliance of very high connectivity and malicious opportunism."

#MelConway, 2020