Vanshika's "breakup call' was in fact part of an ad campaign run by 'meme' marketing agency Yongun, whose founder in an interview with @BrandStoryboard@twitter.com
spoke about 'seed advertising.'
#Myntra #Vanshika #Viral https://www.boomlive.in/explainers/vanshika-breakup-call-youngun-campaign-marketing-myntra-twitter-influencers-acsi-guidelines-20796?utm_medium=Social__TW_Echobox&utm_source=Twitter#Echobox=1674666021-1
The audio clip of Vanshika's 'break up' that went viral was actually a campaign by #Myntra. Can such seeding advertisements be dangerous? Read the details here ⬇️
#BOOMExplains | Nearly a month after the viral tweet was posted, Saksham Jadon, founder of the agency Youngun, which has worked with brands like #Myntra, Netflix, and Spotify, revealed that "Vanshika" was a product of something called '#meme marketing'
Vanshika's "breakup call' was in fact part of an ad campaign run by 'meme' marketing agency Yongun, whose founder in an interview with @BrandStoryboard@twitter.com spoke about 'seed advertising.'
#Myntra #Vanshika #Viral https://www.boomlive.in/explainers/vanshika-breakup-call-youngun-campaign-marketing-myntra-twitter-influencers-acsi-guidelines-20796?utm_medium=Social__TW_Echobox&utm_source=Twitter#Echobox=1674291972-1
#BOOMExplains | @beastoftraal@twitter.com explains that such a #Myntra or a Subway ad is harmless. "But imagine a crypto or a medical product that can harm people in some way. So you need to proactively do something," he said.
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