> a context in which the question, Is this true or false? is relevant.. In the 1890’s that context was shattered.. (by.. illustrations..).. by the #NonPropositional use of language... #advertisers adopted the technique of using #slogans.. modern advertising.. begin[s] with the use of two.. slogans : “You press the button; we do the rest” and “See that hump?” .. #jingles started to be used, and in #1892, #ProcterAndGamble invited the public to submit rhymes to advertise #IvorySoap.