So, biking home today from the playground with my 3-yo in the #UrbanArrow box, a careless driver right-hook my wife on her #ternhsd She fell, avoided getting crushed. Driver claimed not to see my wife, so self-absolving from responsibility. My wife is ok, only minor injuries (so far). I’m mad this happened, that #nyc accepts infra that allows this to happen, that my wife could have injured or killed because “that’s the best we can do”. That’s not acceptable. #transalt #PLG #brooklyn #fuckcars

🛍️ #NRF2023, #ABM, #PLG, #IA...

L'édition 1️⃣0️⃣9️⃣ de #LeCommentDuPourquoi - la #newsletter de l'essentiel des actus #Tech, #Innovation et #Business pour être un dirigeant informé en moins de 10 mins le lundi matin.

Feat. @laetlondon et @alexandre_dewez

https://lbkconsulting.fr/2023/01/23/le-comment-du-pourquoi-109-extrait/

🙋‍♀️Product people!

Join us for this in-person event on February 1st in Zürich: https://www.meetup.com/de-DE/producttank-zurich/events/290688701/

Leah Tharin will talk about "Product-lead Growth: Modern distribution done right."

#productmanagement #PLG #productled #Zurich #meetup

"Sales-led to PLG"

For a person moving from a sales-led org. to an org. that practices PLG & for smooth transition, one ought to come to terms with the roles of the:

- product
- metrics
- alignment &
- sales in the parlance of PLG

The difference although is not apples & oranges, it could boil down to "orientation".

In an org. that is sales-led, there may be a lot riding on incentivization over:
- unit sales
- order value etc.

#PLG #sales #metrics #prodmgmt #Growth
1/3

Recent times have seen a shift in marketing strategy fueled by orgs. practicing PLG in making the approach more dynamic & sustainable.

But how does an org. get to that stage without spending a "fortune $$$" on advertising?

I try & cover it over a case study in this follow-up thread to my recent article "Growth Engines".

https://typefully.com/BgpInv/xqVuzAE

#prodmgmt #marketing #PLG #growth #growthengine

#introduction
-Tech #analyst, founder and chief analyst at Arion Research
-Focus on #CX #CRM #subscription business models, #PLG #Digitalfirst strategies #HXM #tech trends #B2B review site strategies
-#Startup #advisor
-#SaaS #software executive
-Chairman at #IoT startup LocatorX
-#Author and #speaker

Other interests:
#photography
#travel
#nomad #vanlife
#camping
#dad to 2 adult daughters and 1 border collie

#twittermigration

Hello! I'm Michael (he/him). I've been in #tech for 35+ yrs and an analyst for 17 years focused on #CX, DX, #subscription, #PLG, digital 1st strategy, tech trends and #HXM. I started Arion Research last year after 5 years as chief research officer at G2. I'm the chairman at LocatorX and a #startup advisor.
For entertainment I'm a #photographer and writer. I travel most of the time in a sprinter van with my border collie Tonks.

#introduction #twittermigration #analyst #photographer #writer