https://pluspora.com/posts/a5765720db5301369590005056009f8c
#SIhayakawa #Poetry #Advertising #liberalarts #humanities

> None of the corrupt and vain emperors of history exacted of the sycophant poets in their retinues anything like the discipline imposed upon the poets of Procter and Gamble and Ford Motors. The copy-writer is immeasurably more restricted in his choice of subject-matter than a court poet ever was... the copy-writer must praise not only his patron, but also the entire socio-economic system.
- https://mediaeducationlab.com/sites/default/files/Poetry%20and%20Advertising.pdf

#SIHayakawa #Poetry #Advertising #LiberalArts #humanities

"Hitler and Mussolini and Father Coughlan and Huey Long and Franklin Roosevelt, and a large number of other political figures of this period attained their enormous influence by radio."

S.I. Hayakawa and General Semantics (1968)

I've had a few recommendations to look at the work of Hayakawa. He was an english professor, university president, and senator (from California). A decidedly eclectic mix.

The quote above comes at the opening of this lecture. Highly recommended.

I'd come to the realisation of the significance of media and its role on society and politics a few years ago. I keep running into validation of that notion.

McLuhan isn't mentioned AFAICT though he makes similar points. Also #HannaArendt and the #FrankfortSchool

https://youtube.com/watch?v=W0VdNQVlg7U

#SIHayakawa #Media #radio #politics #fascism #populism #MarshallMcLuhan