> .. designed products around pallets: ..[A] mug, notes #ColinWhite in his book #StrategicManagement, has had three redesigns..to ensure that more mugs would fit on a pallet (not to mention in a customer’s cupboard). After the changes, it was possible to fit 2,204 mugs on a pallet, rather than the original 864, which created a 60 percent reduction in shipping costs. There is a whole science of “pallet cube optimization,” a kind of Tetris for packaging..
#ThePallet

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