The General Court of the EU confirms the cancellation of Louis Vuitton's chequerboard pattern trade mark.

It ruled that Louis Vuitton hadn't provided convincing evidence of acquired distinctiveness through the use of this pattern trade mark in certain EU Member States.

Read the case law comment by the EUIPO Boards of Appeal in the latest issue of our newsletter: https://euipo.europa.eu/tunnel-web/secure/webdav/guest/document_library/contentPdfs/about_euipo/alicante_news/alicantenews_january_2023_en.pdf #Vuitton #CaseLaw #LouisVuitton #trademark

#2010: #Vuitton, proprietor of the Community #trademark of the same name, noted, when using the #Google search engine, that the entry of the terms constituting its trade mark brought up links to sites offering counterfeits of its products.

#2010: #Vuitton, titulaire de la marque communautaire du même nom, a constaté, lors de l’utilisation du moteur de recherche de #Google, que la saisie des termes constituant sa marque fait apparaître des liens vers des sites proposant des contrefaçons de ses produits.