Capital's greatest weapon in this battle is #inevitabilism, sometimes called #CapitalistRealism, summed up with #FredericJameson's famous quote "It’s easier to imagine the end of the world than the end of capitalism" (often misattributed to #Žižek). A simpler formulation can be found in the doctrine of #MargaretThatcher: "There Is No Alternative," or even #Dante's "#AbandonHope all ye who enter here."

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