What's the good rule of thumb when choosing the scaling for content on an A0 conference poster? I always thought that generally you design for an A4 piece of paper and just scale up from that, as a larger poster would look about the same from a distance. But I've also noticed that many people do that for up to A1, while A0 is often treated as a double-A1, meaning the scaling is the same as A1 would be, but with twice as much content. #AcademicPoster #PosterDesign #ScienceCommunication