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Juergen Berkessel · @polymash

29 followers · 164 posts · Server podcastindex.social

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In today’s rapidly growing digital landscape, podcast advertising has become a powerful medium for local businesses to extend their reach and increase awareness.

Juergen Berkessel · @polymash

29 followers · 160 posts · Server podcastindex.social

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Spotify — Spotify, a leader in digital audio advertising, allows businesses to create and manage audio campaigns via its self-serve ad platform, Spotify Ad Studio.

Juergen Berkessel · @polymash

29 followers · 138 posts · Server podcastindex.social

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Are audio ads effective for podcasters to advertise their shows?

Read the full article: Maximizing Podcast Advertising: Revenue and Reach Strategies
▸ https://lttr.ai/AFx31

#Audio #ContentMarketing #AudioAds #Podcasting #AdFormats #GatherValuableInsights #PromoCodeRedemptions #PodcastAdvertising #AudienceTargeting

#audio #contentmarketing #audioads #podcasting #adformats #gathervaluableinsights #promocoderedemptions #podcastadvertising #audiencetargeting

Last updated 1 year ago

Original post

Juergen Berkessel · @polymash

28 followers · 130 posts · Server podcastindex.social

Polymash - Maximizing Podcast Advertising: Revenue and Reach Strategies

In this primer mini-guide, we will explore effective revenue and reach strategies to optimize your podcast advertising efforts.

Read the full article: Maximizing Podcast Advertising: Revenue and Reach Strategies
▸ https://lttr.ai/AFQ8f

#Audio #ContentMarketing #AudioAds #Podcasting #AdFormats #GatherValuableInsights #PromoCodeRedemptions #PodcastAdvertising #AudienceTargeting

#audio #contentmarketing #audioads #podcasting #adformats #gathervaluableinsights #promocoderedemptions #podcastadvertising #audiencetargeting

Last updated 1 year ago

Original post

Juergen Berkessel · @polymash

30 followers · 108 posts · Server podcastindex.social

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Before diving into strategies that can maximize your advertising efforts, it is crucial to understand the different types of podcast ads and their respective benefits.

Juergen Berkessel · @polymash

31 followers · 98 posts · Server podcastindex.social

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Understanding the various pricing and revenue models in podcast advertising can help you maximize your returns on investment.

Juergen Berkessel · @polymash

29 followers · 85 posts · Server podcastindex.social

Polymash - Maximizing Podcast Advertising: Revenue and Reach Strategies

Measuring conversion rates can help you evaluate the effectiveness of your ads in driving desired actions from listeners, such as making a purchase or signing up for a service.

Juergen Berkessel · @polymash

29 followers · 76 posts · Server podcastindex.social

Open media

Use simple analysis platforms like Usermaven to monitor metrics such as impressions, downloads, listener engagement, conversion rates, and promo code redemptions.

Juergen Berkessel · @polymash

28 followers · 68 posts · Server podcastindex.social

Open media

Research potential platforms, and listen to some podcast episodes to understand the content and listeners before advertising, enhancing your chances for successful podcast advertising.