the price of a mixture of 95% chocolates and 5% turds is less than 95% of the price of just chocolates

(and once you understand that, you're halfway to understanding web #adReform)

#adReform is not just a #privacy thing—also about other areas

algorithmic discrimination vs equal opportunity

competition policy

copyright (cross-context ads pay for a lot of infringing sites)

disinformation

fraud/#scamCulture

mindful consumption

national security

personal/family/organizational security

signaling/#branding (b2b side of scam culture, how do honest sellers match with buyers?)

trade policy

(a #privacy tool does not have to provide extreme protection in order to have an effect—it just needs to raise the cost or uncertainty of #surveillanceCapitalism spending by companies, compared to investments in #adReform, product innovation, or customer service. I think about this stuff in terms of moving the marginal surveillance dollar, not solving everything all at once)

I don't believe that #privacy tools and services can "protect my privacy." But I still use quite a few, including Privacy Badge and Permission Slip.

IMHO the more important reason for running privacy tools is to create a noticeable set of privacy people—a customer segment that marketing decision-makers will pay attention to—and redirect marketing budgets and VC funds away from surveillance marketing and toward #adReform and product innovation. #endSurveillanceCapitalism
https://blog.zgp.org/individual-privacy/

(there are plenty of people in #advertising today who are sympathetic to #adReform, but pitching a post-surveillance ad project to work or clients now is like pitching an HTML5 project when almost all users had Flash installed. Advertisers are always a couple steps behind early adopter users, and ad-supported sites are at best one step behind advertisers #endSurveillanceCapitalism is going to be tech early adopters first, followed at some point by innovative advertisers+sites, then more users)