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How publishers can weather the economic storm in H1

Video, audio, and gaming are all areas publishers need to explore and diversify into as economic storm clouds gather, says Lucy Zakrzewska, Director of Supply at Azerion. In doing so, it’s important that publishers optimize toward quality at...
https://whatsnewinpublishing.com/how-publishers-can-weather-the-economic-storm-in-h1/

This b2b tech advertiser didn't give up on Twitter, then did... here's why:

- Performance fell significantly
- Serious brand safety issues
- Entire account team turned over multiple times in 2 weeks.

Anonymous post, so the story is hard to verify, but still interesting. Read more:

https://www.teamblind.com/post/i-told-my-team-to-pause-our-750kmonth-twitter-ads-budget-last-week-4dnbo1Ft

#advertising #twittertakeover #adspend #TwitterMigration #brandsafety #b2b #technology #marketing #ads #twitter