Vic · @victorp
38 followers · 95 posts · Server techhub.social
Video games help advertisers reach a specific type of target audience. Check statistics. In game Advertising (IGA), often known as in-game advertising, is a marketing tactic used in video games.
📱💰 Social Media & Paid Advertising
• Social media users expected to reach 4.41 billion by 2025.
🎮🌟 In-Game Advertising Benefits
• 72% of mobile gamers engage with rewarded in-app ads
• 64% prefer these ads over paid social media postings
🎮📊 Gaming Industry Overview
• The gaming industry to cross $200 billion by 2023
• By 2025, global gaming revenue to hit $268.8 billion, up from $178 billion in 2021
• In-game purchases to generate over $74 million globally in 2025
https://martechseries.com/mts-insights/staff-writers/in-game-advertising-an-overview/
#GamingCommunity, #VideoGames, #InGameAds, #GamingEvolution #AdverGaming #EsportsAds #GamerLife #GamingAdvertisement #GameDevelopers #GamingROI #GamingTrends #IGA #AdStrategy #GamerDemographics #GamePromotion #ProductPlacementGaming #SponsoredGaming #InteractiveGamingAds #GameBranding #DynamicAdGaming
#gamingcommunity #videogames #ingameads #gamingevolution #advergaming #esportsads #gamerlife #gamingadvertisement #gamedevelopers #gamingroi #gamingtrends #IGA #adstrategy #gamerdemographics #gamepromotion #productplacementgaming #sponsoredgaming #interactivegamingads #gamebranding #dynamicadgaming
Itamar Medeiros · @designative
230 followers · 747 posts · Server mastodon.social
#Marketers can apply their social channel #experiences to #digitalvideo on the open #web, where #interactivevideo #ads now are a necessity. Gauging the value of interactive video in your 2023 #adstrategy https://adage.com/article/media/gauging-value-interactive-video-your-2023-ad-strategy/2455326 #advertising #advertisingindustry #adage #marketing
#marketers #experiences #digitalvideo #web #interactivevideo #ads #adstrategy #advertising #advertisingindustry #adage #marketing