The idea, #Google hopes, is that #Topics will survive privacy legislation that bans "compiling a dossier" style #adtech #tracking

They are piloting it now to see if it works. Because of Google's dominance over the browser ecosystem with #Chrome and over online advertising generally, they're the only entity in a position to do something like this.

/9

So if you are:

A queer, pregnant woman living in Dercatur, IL who runs a business restoring old cars, likes folk music, and recently came into a small inheritance that's tied up in probate

Current #adtech #tracking (probably) knows all this about you. Eek!

All #Google #Topics will know about you is that you like antique/classic cars, not anything about your sexual orientation, your pregnancy status, or your money situation. By design.

/8

#adtech tracking and associated #datamining and brokering at this point basically creates a dossier on our whole lives that includes where we have lived, who we associate with, our sensitive personal health information, and our sensitive personal financial information.

If/when new laws and regulations in the medium term make this unfeasible, #Google wants to be prepared.

/6

#stevegibson and @leo are also kind of ambivalent about #Google and what it does with #adtech and its #monopoly power more broadly - although sometimes it uses its power to push for wider adoption of #cybersecurity best practices all over the web and in the industry.

If you really want to keep up on what #Google is doing and whether it's good, bad, ugly, or all of the above, they're good people to consult.

/4

As for @leo and #stevegibson they frequently engage with issues surrounding #adtech #tracking and #privacy

They *really* know how user tracking works and all the ways in which we are tracked.

Steve in particular is a big fan of #Firefox and adblockers (so am I). This podcast has turned me on to a lot of privacy-preserving tools that I now use regularly and recommend to other people.

/3

More on #Google #Topics and the #adtech and #privacy implications from people who are smarter than me, check out the discussion on the #securitynow podcast by @leo Laporte and #stevegibson (the latter is not on Mastodon).

You can read and search the episode transcripts on Steve's website. Start with Episode 935, "TOPICS" ARRIVES. https://www.grc.com/securitynow.htm

/1

War is Peace
Freedom is Slavery
Privacy Sandbox

https://arstechnica.com/gadgets/2023/09/googles-widely-opposed-ad-platform-the-privacy-sandbox-launches-in-chrome/

#google #chrome #adtech #surveillanceCapitalism #PeopleFarming #surveillance #capitalism #privacy #web #BigTech #SiliconValley

Het heeft even geduurd maar de rest van ons eigen team stapt over van WhatsApp naar Signal.

Zelf nu al 2 jaar geen WhatsApp en blij bijna META-loos te zijn.

#signal #adtech #meta

Le champion de la pub en ligne Criteo sabre dans ses effectifs français

👉 Face à l’érosion de son activité historique, l’ancienne licorne de la publicité en ligne compte se séparer de 7 % de ses employés en France.

https://www.linforme.com/tech-telecom/article/le-champion-de-la-pub-en-ligne-criteo-sabre-dans-ses-effectifs-francais_927.html

#frenchtech #adtech #publicité #pub #france

Newly posted on the @plutopia Plutopia News Network podcast: me, Jon Lebowsky, and Scoop Sweeney in conversation with Rob van Eyck, the man whose PhD dissertation explains in detail while #AdTech real-time bidding is illegal under #GDPR: https://plutopia.io/rob-van-eijk-hyper-nudging/

🚀 Dive deep into the future of #Adtech with our latest article on how Soulbound Token Badges (SBTs) are revolutionizing user cohorting and ad-targeting in the #Web3 ecosystem. A must-read for those at the intersection of #Blockchain and digital Marketing https://medium.com/ad-tech/decentralizing-adtech-targeting-harnessing-the-power-of-soulbound-token-badges-sbts-5a1f54b92c7e

#Cellphones #Mobile #Ads #Advertising #AdTech #TargetedAds: "The gradual infiltration of advertising into any and all spaces that also contain human eyes and/or ears is neither new nor unique to the tech industry — “ad creep” was coined in the ’90s — but among companies with successful platforms and popular apps, it is particularly acute. Some of the largest modern tech companies are, if not explicitly advertising firms, built on advertising assumptions. Google is a search engine and Instagram is a social network, but for most users, both of them are free, and advertising is implied.

This isn’t ideal — advertising is arguably never ideal — but it’s a deal, and implies certain norms: Google is a thing you can expect to use in exchange for being sold to advertisers, whose ads you will see. The broad tendency among internet companies making explicit bids for attention has long been that if the product is free, you see ads. If you pay, the ads go away. You pay to eliminate ads in Spotify, Candy Crush, or YouTube. If you don’t, you sit through them. There are plenty of reasons to worry about such a framework — targeted advertising is a form of surveillance, and it certainly doesn’t feel great to effectively buy back your own attention with a subscription alternative — but it made sense on its own terms.

It was also, in comparison to older media providers, who had over the years settled on more of an all-of-the-above financial arrangement, sort of refreshing. Paying TV customers still saw ads despite growing bills. Newspaper subscribers still got pitched by businesses trying to steer opinion and sell products between news stories. Here was a new world in which the boundary between paying for a product and being the product was restored, briefly."
https://nymag.com/intelligencer/2023/08/why-every-tech-company-turns-into-an-ad-company.html

#USA #California #AdTech #Advertising #Privacy #DataProtection: "Emails between IPG's Sheila Colclasure and other executives discuss what the firm can do to block a California digital privacy bill. | Ting Shen/AP Photo

One of the world’s largest advertising firms is crafting a campaign to thwart a California bill intended to enhance people’s control over the data that companies collect on them.

According to emails obtained by POLITICO, the Interpublic Group is coordinating an effort against a bill that would make it easier for people to request that data brokers — firms that collect and sell personal information — delete their dossiers.

SB 362, known as the Delete Act, would require companies to delete all data on individuals upon request — including data purchased or acquired from third parties. This would shrink the trove of personal information they hold, such as browsing history, birthdates and past purchases. Data brokers compile this information to build profiles of people, which can be used to craft advertisements tailored to an individual’s preferences. But that also grants them access to some of people’s most sensitive details, such as whether they are pregnant or suffering from mental illness."

https://www.politico.com/news/2023/08/18/ad-giant-data-regulation-bill-00111849

WPP clients Nestlé and Mondelez, makers of Oreo and Cadbury, used #OpenAI’s DALL-E 2 to make ads. One ad for Cadbury ran in India with an AI-generated video of the Bollywood actor Shah Rukh Khan inviting pedestrians to shop at stores. WPP’s CEO told Reuters savings from generative AI can be “10 to 20 times.” https://www.theverge.com/2023/8/18/23837273/generative-ai-advertising-oreos-cadbury-watermarking

#GenAI #GenerativeAI #AI #AdTech

@stefanmuelller @breadandcircuses I have the utmost respect for journalism. Adtech isn’t journalism.

https://better.fyi/spotlight/

#adtech #journalism #SurveillanceCapitalism #PeopleFarming

@aral
The most irksome part of this banner is the assumption, “We know…” How dare they presume to know my ethics and values? … Unless, of course, they’ve purchased my profile from Google, Meta, data brokers, or all the assorted twatwaddle purveyors of #surveillancecapitalism & #adtech…

“We see you’re using an ad-blocker.”

I see you’re douchebags.

#surveillanceCapitalism #adtech #web #douchebags

Used to be a big Twitter user, before Musk, I checked what they thought were my interests.

I watch < hr of TV p/week, & in terms of stuff I watch on catch-up services or things I download from a well know maritime themed site - mostly documentary, news or The Sopranos for the 6th time. I've pretty much no interest in Sport.

I'd say 75% of what Twitter record as my interest is football, reality TV, & pop music - most of which I've never heard of or posted on.

#AdTech is a big con.

Ohne Zertifizierung geht bei Google nichts mehr: Was Publisher jetzt wissen müssen und was das für die Adtech-Branche bedeutet

https://onlinemarketing.de/programmatic-advertising/ohne-zertifizierung-google-problem-adtech

#Google
#Zertifizierung
#AdTech
#Publisher

#Surveillance advertising in Europe: The #adtech industry tracks most of what you do on the Internet. This file shows just how much. – netzpolitik.org

https://netzpolitik.org/2023/surveillance-advertising-in-europe-the-adtech-industry-tracks-most-of-what-you-do-on-the-internet-this-file-shows-just-how-much/