According to new #research from the #WorldFederationofAdvertisers, poor #alignment from #clients is the top problem faced by agencies. #advertising #advertisingagencies #advertisingindustry #adworld #agencies https://adage.com/article/agency-news/agencies-get-more-comfortable-being-honest-clients-research-finds/2456171
#research #worldfederationofadvertisers #alignment #clients #advertising #advertisingAgencies #advertisingindustry #adworld #agencies
A friendly reminder that #advertisers and #marketing experts can create demand by simply signalling to hapless #consumers that a product or service is #scarce.
There's apparently a part of our brain dedicated to #fear of #scarcity. Psychoanalysts often work with govts and #advertisingAgencies to illicit that, often #irrationalFear to illicit a particular response.
Your non-fedi friend may thank you.
#advertisers #marketing #consumers #scarce #fear #scarcity #advertisingAgencies #irrationalFear #pressReleases #consumption #ads #forcedNews