naxiv · @naxiv
5 followers · 89 posts · Server mindly.social
pablolarah · @pablolarah
163 followers · 1248 posts · Server mastodon.social
⚫️ Ageism at ad agencies—4 ways creatives can fight back
by Kiran Koshy at @adage
#Ageism #AdAgencies #Design #AdvertisingIndustry
https://adage.com/article/opinion/ageism-ad-agencies-4-ways-creatives-can-fight-back/2474711
#ageism #adagencies #design #advertisingindustry
Itamar Medeiros · @designative
393 followers · 2202 posts · Server mastodon.social
Scrolling past #ads has rarely been enjoyable. But in recent months, people say the #experience seems so much worse. https://www.nytimes.com/2023/02/11/technology/bad-digital-ads.html #DigitalAds #Advertising #AdvertisingIndustry via @nytimes
#ads #experience #DigitalAds #advertising #advertisingindustry
Itamar Medeiros · @designative
319 followers · 1285 posts · Server mastodon.social
The spaces for #AI and #Web3 constitute a Venn diagram that #marketers will need to consider when establishing #budgets. https://adage.com/article/digital-marketing-ad-tech-news/how-ai-and-web3-marketing-will-compete-ad-dollars/2464701 #Advertising #AdvertisingIndustry #Marketing #Ads
#ai #web3 #marketers #budgets #advertising #advertisingindustry #marketing #ads
Itamar Medeiros · @designative
319 followers · 1285 posts · Server mastodon.social
The lawsuit would mark the USA Justice Department’s second #monopoly case against @Google@twitter.com. https://adage.com/article/digital-marketing-ad-tech-news/doj-poised-sue-google-over-digital-ad-market-dominance/2464891 #Advertising #AdvertisingIndustry via @adage@twitter.com
#monopoly #advertising #advertisingindustry
Itamar Medeiros · @designative
319 followers · 1285 posts · Server mastodon.social
Carl Hahn — president of #Volkswagen of America — pushed the “Think Small” #ad campaign that helped create a #counterculture icon. https://www.nytimes.com/2023/01/18/business/carl-hahn-dead.html #Advertising #AdvertisingIndustry #AdvertisingHistory
#volkswagen #ad #counterculture #advertising #advertisingindustry #advertisinghistory
Itamar Medeiros · @designative
305 followers · 1147 posts · Server mastodon.social
The #ad industry needs to agree on a common methodology to reduce #CarbonEmissions in #digital #advertising https://adage.com/article/advertising-news/importance-keeping-sustainability-mind-when-producing-online-ads/2463006 #AdvertisingIndustry #Sustainability via @adage@twitter.com
#ad #carbonemissions #digital #advertising #advertisingindustry #sustainability
Itamar Medeiros · @designative
305 followers · 1147 posts · Server mastodon.social
The #EU issued a €390 million (about $414 million) fine against #Meta Wednesday, a decision that suggests #Europe may be in its final days of widespread targeted #advertising.
https://gizmodo.com/facebook-meta-privacy-fine-end-target-ads-eu-414-1849949138
#Advertising #AdvertisingIndustry #Ads #Internet #InteractiveMedia via #gizmodo
#eu #europe #advertising #advertisingindustry #ads #internet #interactivemedia #gizmodo #meta
Itamar Medeiros · @designative
305 followers · 1147 posts · Server mastodon.social
Industry insiders polled by #adage forecast some potentially bumpy, but ultimately fruitful, changes for the new year.
#advertising #AdvertisingIndustry #AdvertisingTrends #Ads #TrendWatching #Forecasting
#advertising #advertisingindustry #advertisingtrends #ads #trendwatching #forecasting #adage
Peter Bronez · @PeterBronez
79 followers · 502 posts · Server hachyderm.io@antonioserrata @brad @BlackAzizAnansi I expect #venture funding will show up in the #fediverse within a couple months. It will be a mixed bag, I think.
There will be #advertisingindustry plays. Expect brands to pay to have an account on major servers. Then #marketing companies buying accounts and selling boosts. Might even see folks curating block lists just like how browser ad blockers work today.
#venture #fediverse #advertisingindustry #marketing
Itamar Medeiros · @designative
230 followers · 747 posts · Server mastodon.social
Research from @Activision@twitter.com @ATVI_AB@twitter.com, publisher of #CallOfDuty, #DiabloImmortal and #CandyCrush, shows #gaming is the premier #SocialChannel for #advertisers. https://adage.com/article/marketing-news-strategy/how-gaming-ultimate-social-connector/2459031 #Ads #Advertising #AdvertisingIndustry #Gaming #GamingIndustry via @adage@twitter.com
#callofduty #diabloimmortal #candycrush #gaming #socialchannel #advertisers #ads #advertising #advertisingindustry #gamingindustry
Itamar Medeiros · @designative
230 followers · 747 posts · Server mastodon.social
Twitter is working on plans to force some #users to agree to #DataSharing or lose access to the #app in a bid to save its #ad business, according to
#platformer.
#Advertising #Ads #AdvertisingIndustry #MobileAds #SocialMedia #AdRevenue
#users #datasharing #app #ad #advertising #ads #advertisingindustry #mobileads #socialmedia #adrevenue #platformer
Itamar Medeiros · @designative
230 followers · 747 posts · Server mastodon.social
These are the 30 #commercials and #brand moves that stood out from the pack in a tumultuous year. https://adage.com/article/year-review/2022-review-best-ads-marketing-ideas/2458361 #ads #advertising #AdvertisingIndustry #creativity via @adage@twitter.com
#commercials #brand #ads #advertising #advertisingindustry #creativity
Itamar Medeiros · @designative
230 followers · 747 posts · Server mastodon.social
The US #FederalTradeCommission ( #FTC) is probing several #crypto firms over allegations their #advertisements were deceptive or misleading. https://adage.com/article/marketing-news-strategy/ftc-investigates-crypto-firms-over-misleading-advertising/2457156 #advertisingindustry #ads via #adage
#ftc #adage #federaltradecommission #crypto #advertisements #advertisingindustry #ads
Itamar Medeiros · @designative
230 followers · 747 posts · Server mastodon.social
An allegory about the #EnergyCrisis, tipping for #ketchup and a beautiful celebration of #disability: The top 5 #creative #campaigns you need to know about right now https://adage.com/article/special-report-creativity-top-5/top-5-creative-ads-spotify-heinz-apple/2456521 #advertising #ads #advertisingindustry #creativity #inspiration
#energycrisis #ketchup #disability #creative #campaigns #advertising #ads #advertisingindustry #creativity #inspiration
Itamar Medeiros · @designative
230 followers · 747 posts · Server mastodon.social
Top global #advertisers rebounded in 2021 from #pandemic gloom to #recovery boom, but spending growth slowed in 2022. Check key #rankings, stats and analysis from @adage@twitter.com’s 36th annual global report on #marketers and #marketing. https://adage.com/WLA2022topline #advertisingindustry
#advertisers #pandemic #recovery #rankings #marketers #marketing #advertisingindustry
Itamar Medeiros · @designative
230 followers · 747 posts · Server mastodon.social
According to new #research from the #WorldFederationofAdvertisers, poor #alignment from #clients is the top problem faced by agencies. #advertising #advertisingagencies #advertisingindustry #adworld #agencies https://adage.com/article/agency-news/agencies-get-more-comfortable-being-honest-clients-research-finds/2456171
#research #worldfederationofadvertisers #alignment #clients #advertising #advertisingAgencies #advertisingindustry #adworld #agencies
Itamar Medeiros · @designative
230 followers · 747 posts · Server mastodon.social
#Marketers can apply their social channel #experiences to #digitalvideo on the open #web, where #interactivevideo #ads now are a necessity. Gauging the value of interactive video in your 2023 #adstrategy https://adage.com/article/media/gauging-value-interactive-video-your-2023-ad-strategy/2455326 #advertising #advertisingindustry #adage #marketing
#marketers #experiences #digitalvideo #web #interactivevideo #ads #adstrategy #advertising #advertisingindustry #adage #marketing
Itamar Medeiros · @designative
230 followers · 747 posts · Server mastodon.social
#Taboola signed a 30-year agreement to supply native #advertising on all of #Yahoo’s online properties. https://adage.com/article/digital-marketing-ad-tech-news/yahoo-takes-minority-stake-ad-firm-taboola/2455361 #advertisingindustry #onlinemedia
#taboola #advertising #yahoo #advertisingindustry #onlinemedia