I appreciate that I work at a place where I can fit a reference to an Oscar-winning film into a marketing strategy document, and no one bats an eyelid.

(And yeah, an Agile Marketing strategy looks very different from traditional marketing strategies, regardless of workplace culture and pop culture acceptance.)

#AgileMarketing #MarketingStrategy

#agilemarketing #marketing The next global agile marketing committee is meeting in a few weeks. We've been talking about how we reach out to country marketing associations to encourage the adoption of agilemarketing, plus, working on translations of the glossary of agile marketing terms. Will be nice to have a catch up, I don't think we've had a meeting since June! When we had the agile marketing community update.

Recalling my great podcast interview with Ackley Gaskin II - TD Bank - June 2021- Agile appears to have been adopted by many financial companies wondering if its because banks were always about data, and so an easy transition to use agile for digital marketing transformation https://businessagility.institute/learn/an-interview-with-ackley-gaskin-ii-1/659 #marketing #podcast #agile #agilemarketing