@CrystalontheWeb and @erinsparks talk on #EdgeOfTheWebRadio this week about how Google's Universal Analytics is still pulling data. 🤔

Erin also says, and I agree, that there are alternatives to GA out there. I love @usefathom and @plausible. Both are GDPR compliant and work great.

#analytics #GA4 #googleanalytics #alternativeAnalyticsForWebsites