@olivermantell Small world! My husband just spoke at #AMAConf. Wish I could have been there. I would have posted on Mastodon for sure.

My talk (with Anne Torregiani) @ #AMAConf:

~FUTURE AUDIENCES~

New VALUES (⬆️ progressive; want venues to take *authentic* stand on social issues/climate)
New TASTES (plural not exclusive; about *how* not what - curation etc; open re art forms, inc. trad., if full offer right)
New EXPERIENCES (⬆️ digital, => live ⬆️ place, community, immersion, shareability; more informal/flexible formats)

=> Human centred design, micro segment, experiment, relationships

Data: Cultural Participation Monitor (+…)

Great bell hooks quote by Monique Baptiste Brown from Brixton House at #AMAConf:

“Empowerment cannot happen if we refuse to be vulnerable while encouraging others to take risks”.

There’s a ‘social media’ themed social event this evening, at which I’m going to *try* not to be the resident Mastobore.

Fortunately, there wasn’t time to get a ‘JOIN MASTODON’ t-shirt printed…

(Frustrating thought: if the hundreds of arts marketers in attendance committed to ‘making Mastodon work’ - personally and professionally - I genuinely feel it could shift the landscape. And be good for them and audiences. But they won’t. Because it’s not ‘where the audience is’).

#AMAConf

On my way to the Arts Marketing Association Conference (#AMAConf) and pass a road sign saying “Is your vehicle roadworthy?”.

Ain’t that the (metaphorical) question…

#ArtsMarketing