(#Google ranks websites based on the number of other websites that link back to them — manufacturing “ #backlinks ” is a way to #boost credibility and #visibility). Calculating the price of an effort like this is difficult. But with a reasonable price per backlink at about $500, it wouldn’t be unrealistic to estimate total spend on promoting the #AmazonPost at north of $4.5 million dollars — that’s before factoring in fees paid to an agency providing these services.

8/

To date, the #WallStreetJournal has run nine pro-Chevron, anti-Donziger opinion pieces. Plenty of other major outlets have argued in their favor.
#Chevron is still putting paid spend behind the website on #Twitter. Spend too much time researching Steven , you’ll likely start to see them. As recently as October 2022, academic (and NeoliberalHell pod co-host) Matthew J. Donovan confirmed that Chevron had created approximately 9,000 #backlinks to the #AmazonPost.

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