Noah · @knoawyls
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Cory Doctorow's linkblog · @pluralistic
41544 followers · 41635 posts · Server mamot.fr

This is the principle at work in the US bipartisan , which would force Google and Meta to spin off the parts of their ad-tech business that put them in a conflict of interest. Right now, represents both publishers *and* advertisers, while operating the marketplace where ad sales take place, and they take 51% out of every ad dollar:

eff.org/deeplinks/2023/05/save

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#americaact #googbook

Last updated 1 year ago

Cory Doctorow's linkblog · @pluralistic
41255 followers · 41317 posts · Server mamot.fr

Each week since, I've published a specific policy recommendation. The first one was breaking up the industry, on the lines suggested by 's :

eff.org/deeplinks/2023/05/save

Next was passing comprehensive privacy law, which would kill off and force a switch to "contextual ads" (ads based on what you're looking at, not who you are):

eff.org/deeplinks/2023/05/save

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#adtech #senatormikelee #americaact #SurveillanceAds

Last updated 1 year ago

Cory Doctorow's linkblog · @pluralistic
41092 followers · 40959 posts · Server mamot.fr

The from would force ad giants to divest themselves of business units that create conflicts of interest. It's popular, bipartisan legislation - and I *do* mean bipartisan; its backers include and ! I wrote about the AMERICA Act and the role it will play in saving news from tech for @eff's Deeplinks Blog last week:

eff.org/deeplinks/2023/05/save

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#americaact #senatormikelee #elizabethwarren #tedcruz

Last updated 1 year ago

Cory Doctorow's linkblog · @pluralistic
41083 followers · 40669 posts · Server mamot.fr

But enforcing those rules would be hard - merely *detecting* cheating would be hard. A simpler - and more effective - approach is to simply *remove* the conflict of interest.

Writing on @eff's Deeplinks blog this week, I explain how the - introduced by Senator , with bipartisan cosponsors from to (!) - can do just that:

eff.org/deeplinks/2023/05/save

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#americaact #mikelee #elizabethwarren #tedcruz

Last updated 1 year ago

Cory Doctorow's linkblog · @pluralistic
40963 followers · 40315 posts · Server mamot.fr

I. Break up ad-tech: Following the lead of Senator 's , we must end the ad-tech sector's self-dealing. Ad-tech scoops up 51% of every ad-dollar. That's thanks to the ad-tech companies practice of offering marketplaces in which they represent both advertisers *and* publishers: that's like a game where the referee pays the salaries of the head coaches for *both* teams.

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#mikelee #americaact

Last updated 1 year ago