After my recent outburst on the topic, I put some thoughts down on why arts organisations should include ‘Update preferences’ links in their mass email footers.

"It may seem like a trivial thing, but making it easy for a user to update their email address may be the difference between keeping them as an active subscriber on your mailing list and adding another email to your bounce list."
https://link.medium.com/yhLehVk7Wwb
#ArtsMarketing #EmailMarketing #MailChimp #artsAUmarketing