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How to win the battle for scarce time and attention: WAN-IFRA report

WAN-IFRA, the World Association of News Publishers, has just released a report detailing how 15 European publishers used targeted content to eventually transform casual readers into loyal subscribers, including guidelines for any publisher th...
https://whatsnewinpublishing.com/how-to-win-the-battle-for-scarce-time-and-attention-wan-ifra-report/

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YouTube Shorts monetization: What creators need to know

Short-form video is gaining huge traction – YouTube Shorts are attracting 1.5 billion monthly viewers alone whilst TikTok witnessed a meteoric rise in 2022. Now, YouTube is allowing creators to monetize their shorts, opening up a possibly lu...
https://whatsnewinpublishing.com/youtube-shorts-monetization-what-creators-need-to-know/

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6 reasons why regional publishers should block international website traffic

The increasing international web of convoluted privacy laws as well as the levels of junk traffic and cyber problems from specific geographic regions make geo-locking a website a strong consideration for U.S. publishers. Leading U.S. publishing co...
https://whatsnewinpublishing.com/why-regional-publishers-should-block-international-website-traffic/

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Everything becomes crab in the end: The Media Roundup

Today’s roundup is brought to you by Chris.  Every company eventually tries to become a media company As ever with Simon Owens’ newsletter there’s a lot of interrelated stories here, but the one that caught my eye is the first – his assertion that...
https://whatsnewinpublishing.com/everything-becomes-crab-in-the-end/

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Publishers: How to perform a content audit

Identifying opportunities to shape strategy and improve published content against commercial goals Real-time analytics provide a detailed view of content performance at a very granular level. A content audit takes a step back and lets publishers ev...
https://whatsnewinpublishing.com/publishers-how-to-perform-a-content-audit/

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Podcasts could be the year’s biggest opportunity …. or not: The Media Roundup

A plague on all of their houses! Apologies for adding to the flurry of Royal Rumble news you’re likely seeing today, publication day for that much-awaited book (yawn). But that ‘life’s work’ headline on this Press Gazette piece about Tom Bradby’s p...
https://whatsnewinpublishing.com/podcasts-could-be-the-years-biggest-opportunity-or-not-the-media-roundup/

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Fleet Street’s incursions into the US news sector: The Media Roundup

Fleet Street’s incursions into the US news sector Sharing a primary language with the US has benefited British news titles for decades upon decades. But that’s been supercharged since the advent of digital news – and you could make a credible case ...
https://whatsnewinpublishing.com/fleet-streets-incursions-into-the-us-news-sector-the-media-roundup/

@pnh IOur #DemocracyWatchNews would add a follow-up phase to the consequences of ‘standard American #Journalism , all too often inconsistent with best practices & ethical journalism. #Journalism is failing to adhere to a secular parallel to St. Paul’s dictum that he had to earn heaven daily. We too, need to include #AudienceEngagement with #CollaborativeMedia & other best media practices to gather niche audiences and maintain their attention, and as we earn it, the #PublicTrust