Rewatching The Thick of It episode with the focus group of one (“How did it play with the focus groups?” “She loved it”… “Why did you say ‘she’?!”) - and the thing that most sticks out is Ollie saying ‘94% [of the focus groups] approve or strongly approve [of the policy]’: which feels a *worse* misuse of #FocusGroups…

(#QualResearch #AudienceResearch)

Interesting new #AudienceResearch facility:

‘New Bristol cinema will measure audience reactions’ https://www.bbc.co.uk/news/uk-england-bristol-66312437

I’ve seen (understandable) concerns about surveillance, but given who’s involved (and the specialist tech) I don’t think it’d be rolled out at scale in that way: it sounds more of a ‘test-screening’ set-up… (I believe they have something similar at the Max Planck Institute for Empirical Aesthetics).

An interesting article on the Cost of Living and theatre-goers, by David Brownlee of Data Culture Change :https://www.thestage.co.uk/features/ask-the-audience-what-does-the-cost-of-living-crisis-mean-for-theatregoers

TLDR: The situation's improving, but those who are least well off are most squeezed...

#AudienceResearch #CostOfLiving

“Ocho modelos para la designación de audiencias del contenido corporativo”

Si solo conoces el buyer persona, aquí tienes 7 modelos más que a lo mejor se ajustan mejor a aquellas metas que se ha fijado tu empresa: el target, CustomerPrints, las esferas de audiencia, el ICP, la audiencia púrpura, la cualificación BANT y RFM.

#contentStrategy #contentOps #contents #audience #audienceResearch #userPersona #BuyerPersona #audienceSpheres #corporateCommunication #dirCOM

https://www.estrategiadelcontenido.com/post.php?pag=ocho_modelos_para_designacion_audiencias_del_contenido_corporativo

#Audienceresearch #poll

Which of these do you want to see/see more of?

Also I haven’t forgotten! Correct answer shout outs and reveals for both quiz questions will be announced from 9am today.

Like these quizzes? Get mentioning @justjon to your friends, your colleagues, your frenemies, your relatives- anyone who you think likes a good knowledge test and occasional joke!

Jon (or JustJon) started its rather confusing path as #jonsjokes on a different platform and I’m delighted to continue here

Now I've re-excarnated [?] in a new instance, it feels like a good moment for an #introduction...

I do #arts and #culture #audienceresearch and have lots of related interests esp. #poetry, #literature, #music, #museums, #opera #dataanalysis and #dataviz, alongside wider attempts to 'make sense of the world' through #politics, #philosophy, #reading, #walking etc.

From #Reading, living in #Sheffield, UK.

@akstuhl @andy I started my #audienceresearch career in radio, and have some funny stories of focus groups, listener feedback if that's helpful.

We noticed that some of our smartest customers were searching the same audiences every month.

Why?

Because they wanted to see how these audiences' behaviors were changing.

So we made a whole new feature out of it.

Learn more on the SparkToro Blog: https://sparktoro.com/blog/new-audience-tracking-is-now-available-in-sparktoro/

#marketing #audienceresearch

I have an opinion that I’d like to vet. Is there a difference between #audienceresearch and #userresearch? Or between #audiences and #users? If so, what is it?