📢#OutNow in #OA: 'William #Moorcroft, Potter: Individuality by #Design' by Jonathan Mallinson.

#WilliamMoorcroft (1872-1945) was one of the most celebrated #potters of the early twentieth century. His career extended from the #Arts and #Crafts movement of the #lateVictorian age to the #Austerityaesthetics of the Second World War. Rejecting mass production and patronised by #Royalty, #Moorcroft’s work was a synthesis of #studio and #factory, #art and #industry.

This book is a pioneering study by Jonathan Mallinson, Emeritus Fellow of Trinity College, Oxford. It follows the career of William Moorcroft through a wealth of private papers, letters and diaries, business correspondence and published reviews in newspapers, trade magazines and #art journals. Richly illustrated with examples of his #pottery, it explores what lay behind the unique impact of work sought by #museums and treasured in homes the world over.

Access at https://openbookpublishers.com/books/10.11647/obp.0349