Fascinating read here about #giving / #donation #behavour, relating to #charity overhead costs:

https://behavioralscientist.org/the-psychology-of-overhead-aversion-and-what-it-means-for-charitable-work/

It really made me reflect on the #communications I receive from charities. Personally, I FEEL that I'd like any donations to go direct to the cause, but I KNOW that charities need the best people and they need #investment.

What are your views?

#BehaviouralScience