Rather than play nice with #advertisers, #Musk has strong-armed and #bullied them into remaining on the platform. The Financial Times reported that Musk has “sought to personally call chief executives of some brands that have curbed advertising in order to #berate them… leading others to instead reduce their spend to the bare minimum required so as to avoid further confrontation with the billionaire entrepreneur.”
https://qz.com/elon-musk-twitter-apple-fight-1849827321