Good question. You are correct. And according to cognitive scientists and linguists, all ideas are physically embodied. And so information is always translated. For example, Dr. Geoge Lakoff has taught thousands of his readers that strict father conservatives and nurturant parent progressives physically see the world differently. As a #ProEmpathy progressive who believes #PresidentBiden won the 2020 election fair and square, I suspect #AntiEmpathy conservatives see my #BigTruth as misinformation