Sustainability talk can be a deflection device away from continued unsustainabilities. How can the fundamental transformation to sustainability be faciliated? What can and should the EU do? These are the questions that I pose together with two colleagues, my co-editors of the volume Sustainable Value Creation in the European Union, outlining the contributions this volume contains. Comments appreciated! #BloggingforSustainability #EULaw https://www.jus.uio.no/english/research/areas/sustainabilitylaw/blog/2023/sustainability-is-possible--sjafjell-villiers-tsagas.html