Obviously, modern vehicles and software are bound together and there's no way back.

BMW’s board member for sales and marketing, Pieter Nota, said: “We actually are now focusing with those ‘functions on demand’ on software and service-related products, like driving assistance and parking assistance, which you can add later after purchasing the car, or for certain functions that require data transmission that customers are used to paying for in other areas.”

https://www.forbes.com/sites/alistaircharlton/2023/09/07/bmw-drops-controversial-heated-seats-subscription-to-refocus-on-software-services/?sh=3873597d6d1d

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